Experience Cutting-Edge Advertising Management Services
Amazon PPC is essential for driving traffic to your product listings and achieving success. At Amazon Ads Pro, we’ve assisted countless clients in setting up and managing high-performing advertising campaigns. Our strategy includes creating targeted and segmented Amazon ad campaigns that reach every potential customer.
We specialize in identifying the most effective keywords for your products and analyzing your competitors’ strategies to optimize your listings for maximum visibility and impact.
Our Ad Setup Service Includes:
- Comprehensive Keyword Research
- Amazon PPC Optimization
- Lower ACOS, Boost Sales
- Detailed Weekly Reporting
Introducing ADSPRO – The Next-Level Advertising Upgrade
We’re thrilled to launch ADSPRO, our enhanced advertising management service that delivers results like never before. By combining proven strategies with advanced macros, we optimize your advertising campaigns for maximum performance. Our technology allows for faster, more frequent updates with a comprehensive, holistic approach.
Plus, we provide complete transparency by storing all bid adjustments, so you can review them anytime. ADSPRO is designed to elevate your advertising success.
1) Auto Campaign
- Medium spend keywords chosen by Amazon, good for keyword discovery in case manual campaigns miss any opportunity.
- Brand terms are negated
- Auto campaigns now have targeting split into 4 areas:
- Substitutes: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Complements: We’ll show your ad to shoppers who view the detail pages of products similar to yours.
- Loose match: We’ll show your ad to shoppers who use search terms loosely related to your products.
- Close match: We’ll show your ad to shoppers who use search terms closely related to your products.
2) Brand Campaign
- Brand terms are only used in this campaign
- Defensive advertising, not incremental sales, low spend. Protects us from competitors advertising on our brand.
3) Competitor Brand Campaign
- Competitor Brand Term Targeting
- Competitor brand names are only used in this campaign
- Set up to target competitor’s brand keywords in order to gain market share.
- Often very small spend, high results, low impression counts, incremental sales
4) Competitor ASIN targeting
- Selective ASINs we want our product to show up on their detail pages.
- We generally find search terms perform poorly when showing up on detail pages. However we find it beneficial to target specific ASINs.
5) Manual Campaign
- Highly segmented ad groups will have the most benefit, most spend, and most sales.
- Keywords are all manually chosen.
- We use a bid modifier to bid higher for top of search pages.
- Testing has shown using less than 50 keywords on manual campaigns is more effective than loading hundreds.
6) Defensive ASIN Targeting Campaign
- Target ASIN from your own catalog.
- Places your ads on the detail page of your own products
- Keeps competitors off of your page while advertising more of your catalog to increase conversion and get some splash sales
7) Sponsored Display
- Retargeting
- Past Purchasers
- Category and ASIN targeting Display.
8) Video Ads
- Hot and in demand.
- Requires professional shot videos. Recommended time: 30 seconds.
- Requires Brand Registry.
Choose your campaign type
Sponsored Brands
Sponsored Display
- Product Targeting
- Audience Retargeting
- Category Targeting
- Past Purchaser Retargeting
- Brand Awareness
- Cross-Selling and Upselling
- Driving Incremental Sales